As the press conference, Rimini Fiera chairman Lorenzo Cagnoni and business unit manager Patrizia Cecchi outlined an innovative strategic perspective, based on the careful analysis of the requirements of trade members, who concentrate the majority of their annual promotion on the expo day.
The core of the new expo concept is Sistema Sigep (SIGEP System), a platform for the internationalization of enterprises in the artisan confectionery trade in all the countries in the world that show signs of interest in what has become one of the symbolic Italian-made products.
In concrete terms, the facility puts a series of services and solutions at clients’ disposal. Training workshop will be organized, as well as forms of assistance and international desks to support the internationalization process.
SIGEP has therefore concentrated its investments on the internationality front, to boost the main objective of enterprises’ business development.
Patrizia Cecchi explains, “Investments in promotion have been tripled, thanks to the implementation of our network of collaborators on the five continents. The aim is to ensure unprecedented attendance by international buyers, as well as an even greater participation of foreign visitors, who are currently one out of five.”
A schedule of participation in large world-level events has also been planned, a road show with dates in Lyon, Dubai, Moscow (already staged) and shortly in Hong Kong (to investigate in depth the potential of rich dynamic markets such as those of South East Asia and the ASEAN Area), Melbourne and Las Vegas.
This was the reason for the investment regarding the Gelato World Tour, the travelling event promoting artisan gelato (with the entire chain involved) staged by SIGEP along with Carpigiani, which has just held its inaugural date in Rome.
International relations are spotlighted with Top Buyers from 5 Continents Project. This is a platform in six languages that ensures the opportunity of bringing together supply and demand, which then results, according to a schedule drawn up before the expo, in a program of business meetings between trade members from all over the world.
OFFICIAL ANNOUNCEMENT: WORLD OF COFFEE AT RIMINI FIERA IN 2014
During the press conference, Chairman Lorenzo Cagnoni officially announced the staging at Rimini Fiera in June 2014 of the World of Coffee. This is the most important travelling international event on coffee, organized in Europe by the SCAE.
In the context of the World of Coffee, there will also be the World Barista Championship, this year being held in Melbourne from May 23rd to 26th. An exceptional acknowledgement, an event that will attract the attention of trade members from all over the world to a competition that highlights participants’ professional skills.
The anticipation to 2015 (17-21 January) of the next edition of A.B.TECH EXPO was confirmed, with the updating of the previously scheduled triennial program. The following edition will be in 2017.
This decision was taken following the satisfaction of bakery trade members, who were able to concretely experience the combination of artisan ingeniousness with the industrial leadership that Italian companies represent along with major European brands, which resulted in them being associated and perfectly integrated.
GREAT EVENTS AT SIGEP 2014
For 2014, SIGEP has decided to create a “Times Square” for artisan confectionery. Like the famous New York location, the area between Halls D7 and B7 will become an enormous crossroads under the banner of internationality and performances by the world’s great masters, a stage with live video streaming coverage, able to be seen worldwide.
The numerous events scheduled include the eagerly awaited Gelato World Cup with 12 nations taking part; the second edition of The Pastry Queen, the ladies world pastry championship, with 12 contestants from all five continents; The Star of Chocolate, the International Chocolate Contest; the Italian Barista Championship; the Italian Junior and Senior Pastry Championships.
More info: www.sigep.it