Tuesday, 18 October 2011 09:03

A bean conquers the world of bakers and confectioners

· Hall A4 at iba is all about coffee
· The days of cold coffee are over: Renowned companies to exhibit innovations in roasting and preparation
· New special exhibit “Coffee, cake & more” offers platform for small companies

Munich, 27.09.2011 – “The warm, freshly baked scent, combined with the generous fragrance of coffee, rouses all the senses and provides me with a pleasant awakening. After all, a good coffee contains the aromas of the entire world”, says best-selling author Veit Heinichen exclusively about the hot beverage, which will make up a larger part of the trade fair offerings at iba 2012. Heinichen is an expert in the field of coffee. After all, his new Kommissar-Laurenti novel “Keine Frage des Geschmacks”1, which was published in March 2011, is all about the brown bean. Heinichen shares his love of a daily coffee fix with the majority of the population. Coffee has therefore become a lucrative additional business for bakers and confectioners. This is why, the world’s leading trade fair will dedicate 16 - 21 September 2012 to exhibiting everything to do with roasting and preparation. In addition to the expanded range of products, the “Coffee, cake & more” special exhibit will be running for the first time.

The offerings at iba are intended to help bakers, confectioners, restaurateurs and caterers respond to the increased customer demands with regard to a good coffee. After all, the customer is prepared to pay accordingly for the pleasure of an excellent coffee. iba will show what is important in achieving this. The grouping together of everything relating to coffee under one roof is new. In hall A 4, there will therefore be a particular scent of coffee in the air. Companies such as Azul, Heimbs, J.J. Darboven, Melitta, Alexander Schärf & Söhne, Thermoplan, Tchibo and WMF will inform the trade fair visitors about the aromas of different coffee varieties as well as the new generation of coffee and espresso machines. In order to experience the differences, it’s essential to taste and try out the products. At iba, the manufacturers’ products can be tested and compared directly on location. By the end, everyone will know which degree of grinding or roasting is their personal favourite and whether the portafilter machine or the fully automatic machine is just right for them.

With this wide range of trade fair offerings, there is ultimately nothing more standing in the way of immersing yourself, as described by Veit Heinichen, “in the aromas of the entire world", which promise the enjoyment of a good coffee.


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