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iba 2012: backaldrin products on everybody’s lips


iba 2012: backaldrin products on everybody’s lipsIn the course of iba 2012 backaldrin presented their new baking-ideas to around 27.000 fair-trade visitors and from now on one additional country will be supplied with backaldrin-products.

Backaldrin, international recognized producer of baking ingredients and largest exhibitor at iba 2012, takes a very positive resume of the world’s leading trade fair for bakers and confectioners. More than 27.000 visitors of over 80 countries were welcomed at their booth by backaldrin-owner Peter Augendopler and his team.

“As an example, from Russia there have been 35 different guest groups visiting. Especially we are pleased, that we won a new distribution partner in Albania, another country that we will supply from now on”, says Augendopler, satisfied with the result of the trade fair. “More than 60 percent of the visitors came from not-German-spoken countries”, estimates Augendopler.

 

Perfect tasting goods

In the guest area 4500 cups of coffee have been daily served, 350 litre typical Austrian cider and 2500 hot snacks in best handcraft bakery quality out of the Snack Cuisine - product range. At the Kornspitz® - snack bar the visitors’ fantasy and palates have been inspired by the backaldrin snack-team with more than 1000 tasty fresh prepared snacks – Kornspitz®, Mamma Mia®, Dinkerl and rolls provided a basis for these snacks.

 

New products to get excited about

The trade fair-visitors have been excited especially about the innovative products Mamma Mia® and Night & Day®. The company’s new Mamma Mia® baked roll contains the vitamins and minerals needed by women every day. Night & Day® is backaldrin’s new approach to the nutrition contained in bread. Many talks arises about further more innovative products like spelt Wachauer® concentrates, Sahnissimo®, Ferma Clean Label Special and the new SnackMix.

 

Backaldrin Press Release.

Last modified onWednesday, 29 May 2013 12:00
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